November 15, 2025 & November 21-22, 2025
Downtown sturgeon bay
Sponsored by 96.7 WBDK — Celebrate the holiday season with TWO weekends packed full of festive activities!
Saturday, November 15
10:00 am | Annual Christmas By the Bay Parade
The parade begins from Sawyer Park to Oak Street, turns right onto Madison Avenue, Crosses the Michigan Street Bridge, turns left onto 3rd Ave., and ends at the intersection of Jefferson St. & 3rd Ave.
🚨CLICK HERE FOR PARADE APPLICATION🚨
10:00 am - 2:00 pm | TAP Indoor Winter Market
11:00 am - 2:00 pm | Santa at the Maritime Museum
11:00 am - 3:00 pm | Door County Maritime Museum Festival of Trees
12:00 pm - 2:00 pm | Live Reindeer at the Old Bell Tower located at the Community Foundation Square
12:00 pm - 3:00 pm | Downtown Trolley Loops
Trolley stops: Third Avenue PlayWorks, Bliss, and Door County Maritime Museum
Sunday, November 16
9:00 AM - 11:00 AM | Breakfast with Santa at Stone Harbor Resort
Bring your little ones for a delightful morning filled with joy and wonder! Join Stone Harbor Resort for Breakfast with Santa, where children can share their holiday wishes, enjoy a delicious breakfast, and take part in festive crafts.
Friday, November 21
5:30 pm | Unwrapping Community Car Cruise
The car cruise begins at the Door County Fairgrounds, ventures left on Egg Harbor Road, proceeds down Jefferson St., turns left on 3rd Ave., turns right on Michigan Street, takes the Steel Bridge across to Madison Avenue, follows Green Bay road and then disbands at the Door County Cooperative parking lot.
6:00 pm - 7:00 pm | Sturgeon Bay Schools along 3rd Ave.
6:00 pm - 7:00 pm | Live music in Community Foundation Square by Josh Gregory, Mike Raye, Hervy Hodges, & Paul Taylor, and warm up with hot chocolate from Door County Mobile Bar
7:00 pm | Annual Tree Lighting Ceremony at the Old Bell Tower in Community Foundation Square
Saturday, November 22
11:00 am - 3:00 pm | Downtown Trolley Loops
Trolley Stops: On Deck, Bliss, Historical Museum, The Pearl of Door County, Articipation Studio & Gallery, and Bay Shore Outfitters
11:00 am - 2:00 pm | Santa Meet & Greet at the Door County Historical Museum
11:00 am - 3:00 pm | Shop Small, Sip Local
Shop Small, Sip Local Participants: The Naked Sheep Yarn Shop and Gift Boutique, Articipation Studio & Gallery, Bay Shore Outfitters, Plum Bottom Gallery, Hey Daisy, Cornucopia Kitchen Shop, Wilkins & Olander, Bliss, The Pearl of Door County, and Destination Sturgeon Bay.
Kick off the holiday season with joy and cheer – join us!